Watch Facts

TAG Heuer, founded in 1860 by Edouard Heuer in Switzerland, is renowned for its pioneering chronographs and strong motorsports heritage. Acquired by the TAG Group in 1985, it combines traditional craftsmanship with advanced technology. The brand targets consumers who value precision, style, and functionality, making it a prominent name in the luxury watch market.

Founded in 2002 by British watchmaker Peter Speake-Marin, Speake-Marin is known for its distinctive blend of traditional craftsmanship and contemporary design. The brand’s timepieces are characterized by their bold aesthetics, unique case shapes, and high-quality movements, often featuring intricate hand-finishing and innovative complications. Speake-Marin has garnered a strong following among collectors and enthusiasts who appreciate the brand’s commitment to horological excellence and artistic expression.

Founded by Armand Billard, Sartory Billard is a boutique watchmaker that emphasizes bespoke and customizable designs. Known for their artisanal approach, each timepiece is crafted to reflect the unique tastes and preferences of the wearer. The brand has gained a dedicated following among watch enthusiasts for its distinctive, personalized creations and meticulous attention to detail.

Roger Dubuis, established in 1995 by watchmaker Roger Dubuis and designer Carlos Dias, is known for its bold, avant-garde designs and technical excellence. Acquired by Richemont in 2008, the brand specializes in luxury timepieces with complex movements, often featuring intricate skeletonized designs. Positioned in the high-end watch market, Roger Dubuis attracts discerning collectors who appreciate innovation and craftsmanship.

Founded in 1996 by master watchmaker Michel Parmigiani, Parmigiani Fleurier is known for its dedication to haute horlogerie and meticulous craftsmanship. The brand quickly established itself with innovative designs like the Toric and Kalpa collections, reflecting a blend of traditional techniques and modern aesthetics. Parmigiani Fleurier operates with a high degree of vertical integration, producing nearly all components in-house through its network of sister companies under the Sandoz Family Foundation

IWC was founded in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland, to combine Swiss craftsmanship with American industrial techniques. Unlike most Swiss brands, IWC chose Schaffhausen for its access to hydroelectric power from the Rhine. It became known for robust, precision-engineered watches like the Pilot’s Watch, Portugieser, and Ingenieur. IWC has a strong identity rooted in functional design, technical innovation, and clean aesthetics. Today, it’s part of the Richemont Group and remains a leader in high-end tool watches.

Czapek & Cie is a luxury watch brand with a rich history dating back to 1845 when it was founded by François Czapek, a Polish watchmaker who had previously co-founded Patek Philippe. After a long hiatus, the brand was revived in 2015 by a group of watch enthusiasts. Czapek & Cie is known for its elegant, high-quality timepieces that combine traditional craftsmanship with contemporary design. In the current market, Czapek is positioned as a niche luxury brand, appealing to collectors and connoisseurs who appreciate its heritage, exquisite detailing, and limited production runs.

Bremont is a British luxury watchmaker founded in 2002 by brothers Nick and Giles English, inspired by their shared passion for aviation and engineering. The brand’s name honors Antoine Bremont, a French farmer who assisted the brothers after an emergency landing in his field . Bremont is renowned for its aviation-themed timepieces, notably the MB series developed in collaboration with Martin-Baker, designed to withstand the rigors of ejection seat deployment . In 2021, the company inaugurated “The Wing,” a state-of-the-art manufacturing facility near Henley-on-Thames, aiming to revitalize British watchmaking . Today, Bremont continues to produce high-quality chronometer-rated watches in the UK & Switzerland, blending traditional craftsmanship with modern innovation.

Credor was established by Seiko in 1974, with its name derived from the French “crête d’or” meaning “pinnacle of gold.” It focuses on artistic craftsmanship, precious materials, and ultra-thin movements, distinct from Grand Seiko’s precision-driven approach. Signature models like the Eichi II and Fugaku Tourbillon showcase fine hand-finishing and Spring Drive technology. These watches are crafted in small numbers at Seiko’s Micro Artist Studio in Shiojiri. Credor remains a niche, collector-focused brand, blending Japanese artistry with haute horology.

Breitling, established in 1884 by Léon Breitling, is renowned for its precision chronometers and strong aviation heritage. The brand is famous for its robust, functional designs and innovative features tailored to pilots and divers.