Watch Facts

Tudor, founded in 1926 by Hans Wilsdorf, the creator of Rolex, offers high-quality, reliable watches with a focus on affordability and robust design. Known for its connection to Rolex, Tudor provides durable and stylish timepieces often favored by professionals and adventurers.

TAG Heuer, founded in 1860 by Edouard Heuer in Switzerland, is renowned for its pioneering chronographs and strong motorsports heritage. Acquired by the TAG Group in 1985, it combines traditional craftsmanship with advanced technology. The brand targets consumers who value precision, style, and functionality, making it a prominent name in the luxury watch market.

Stepan Sarpaneva, born in 1970 in Turku, Finland, hails from a family of artists—his father, Pentti, was a jewelry designer, and his uncle, Timo, a renowned industrial designer. After graduating from the Finnish School of Watchmaking in 1992 and further training at WOSTEP in Switzerland, he honed his skills with prestigious watchmakers like Piaget, Parmigiani, Vianney Halter, and Christophe Claret. In 2003, Sarpaneva returned to Helsinki to establish Sarpaneva Watches, known for its avant-garde designs and distinctive moonphase complications. His creations, such as the Korona series and the ultra-precise Lunations watch, reflect a blend of Finnish melancholy and technical mastery. Operating from a former chocolate factory in Helsinki, Sarpaneva continues to produce limited-edition timepieces that embody his unique artistic vision

Rolex was founded in 1905 by Hans Wilsdorf in London, originally as a watch distribution company. In 1910, Rolex became the first wristwatch brand to receive a Swiss chronometer certificate, establishing its reputation for precision. The company moved to Geneva in 1919 and introduced groundbreaking innovations like the waterproof Oyster case (1926) and the Perpetual rotor (1931). Iconic models like the Datejust, Submariner, and Daytona followed, cementing Rolex as a symbol of reliability and prestige. Today, Rolex remains one of the most recognized and respected luxury watch brands in the world.

Piaget was founded in 1874 by Georges-Édouard Piaget in La Côte-aux-Fées, Switzerland, initially specializing in high-precision watch movements. By the mid-20th century, under the next generation, Piaget expanded into producing complete watches, becoming known for ultra-thin mechanical calibers. In the 1960s, Piaget fused watchmaking with jewelry design, creating bold, elegant pieces often featuring hardstone dials and precious metals. The Altiplano and Polo collections became hallmarks of the brand’s style and technical innovation. Today, Piaget is part of the Richemont Group and remains celebrated for its expertise in ultra-thin movements and refined luxury design.

Patek Philippe, founded in 1839, is one of the most prestigious and renowned watchmakers in the world. Known for its high-quality craftsmanship and timeless designs, the brand has a legacy of innovation and excellence in horology. The Twenty~4 collection, introduced in 1999, was designed specifically for women, offering elegance and functionality

IWC was founded in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland, to combine Swiss craftsmanship with American industrial techniques. Unlike most Swiss brands, IWC chose Schaffhausen for its access to hydroelectric power from the Rhine. It became known for robust, precision-engineered watches like the Pilot’s Watch, Portugieser, and Ingenieur. IWC has a strong identity rooted in functional design, technical innovation, and clean aesthetics. Today, it’s part of the Richemont Group and remains a leader in high-end tool watches.

Credor was established by Seiko in 1974, with its name derived from the French “crête d’or” meaning “pinnacle of gold.” It focuses on artistic craftsmanship, precious materials, and ultra-thin movements, distinct from Grand Seiko’s precision-driven approach. Signature models like the Eichi II and Fugaku Tourbillon showcase fine hand-finishing and Spring Drive technology. These watches are crafted in small numbers at Seiko’s Micro Artist Studio in Shiojiri. Credor remains a niche, collector-focused brand, blending Japanese artistry with haute horology.

Founded in 2002 by Nick and Giles English, Bremont is a British luxury watch brand renowned for its aviation-themed designs and robust, high-quality watches. The brand’s timepieces are known for their durability and precision, often used by military personnel and adventurers​.
In 2024, Davide Cerrato became Bremont’s CEO, bringing his experience from Tudor and Montblanc. Cerrato aims to refine Bremont’s design and expand its market presence. His initiatives include the new “Supermarine” redesign and the “Take it Further” campaign, emphasizing adventure and resilience

Breitling, established in 1884 by Léon Breitling, is renowned for its precision chronometers and strong aviation heritage. The brand is famous for its robust, functional designs and innovative features tailored to pilots and divers.