Established in 1972 by Professor Ferdinand Alexander Porsche, Porsche Design stands as a distinguished brand renowned for its innovation and functional aesthetics. The brand’s origins trace back to the creation of the iconic Chronograph I wristwatch, which introduced a novel all-black design. In 1978, the brand extended its expertise to eyewear, introducing the first pair of sunglasses with interchangeable lenses.

The Porsche Design logo, a shield-like emblem bearing the brand’s name, underscores its commitment to quality and design excellence. This logo, chosen for its timeless and distinguished appeal, represents the brand’s fusion of innovative engineering and sophisticated aesthetics.