Established in 1917, the Rado brand has traversed a significant trajectory in horology. Its journey began with its foundation in Lengnau, Switzerland. Pioneering the fusion of innovative materials and design, Rado gained recognition for its groundbreaking approach. Notably, Rado’s inventive use of ceramic materials in the 1980s revolutionized watchmaking, setting new industry standards. Throughout its history, Rado has consistently upheld a commitment to combining cutting-edge technology with aesthetic appeal.
The Rado logo consists of a simple anchor-shaped emblem accompanied by the brand name “RADO” in capital letters. The anchor, depicted horizontally, symbolizes stability, strength, and reliability, characteristics that align with Rado’s commitment to precision and durability in watchmaking.