Established in 1853 by Charles-Félicien Tissot and his son, Tissot is a distinguished Swiss watchmaker renowned for its innovative timepieces. In 1853, the company began as “Charles-Félicien Tissot & Son” in Le Locle, Switzerland. Tissot marked a milestone in 1930 by introducing the first non-magnetic watch. This commitment to innovation continued with the 1953 launch of the Tissot Navigator, the world’s first mass-produced antimagnetic watch.

The Tissot logo, comprised of the brand name in distinctive typography, echoes the company’s heritage of refinement and precision. Its logo has evolved over time, yet the essence of classic sophistication remains.