Established in 1865, Zenith holds a venerable position in watchmaking history. Its inception marked a pivotal moment in horology, aligning with the Industrial Revolution’s technological advances. In 1969, Zenith introduced the groundbreaking El Primero automatic chronograph movement, renowned for its high frequency and accuracy. This innovation solidified Zenith’s status as a trailblazer in precision timekeeping.

The brand’s logo, an open star emblem, mirrors its name’s celestial meaning. The five-pointed star embodies aspirations for excellence and represents the guiding principles of quality, reliability, and innovation. The emblem, reminiscent of the North Star, alludes to timeless navigation and a commitment to pushing boundaries in watchmaking.