Ebel, the renowned Swiss luxury watch brand, adopted the tagline “The Architects of Time” in the 1980s. This slogan reflects the brand’s commitment to exquisite design, precision engineering, and timeless elegance. The tagline also underscores Ebel’s historical association with prominent architects, most notably through their acquisition of the Villa Turque, designed by Le Corbusier, in 1986. This building serves as both a symbol of the brand’s architectural inspiration and a center for their public relations activities.

The “Architects of Time” campaign highlighted Ebel’s innovative designs and meticulous craftsmanship, which were hallmarks of the brand’s resurgence during the late 20th century under the leadership of Pierre-Alain Blum. The campaign contributed significantly to Ebel’s reputation for producing stylish and high-quality timepieces that blend artistic design with technical precision​