Founded in 1950, Orient Watch Company has its origins in 1901 when Shogoro Yoshida began selling imported pocket watches. Orient is known for producing high-quality, affordable mechanical watches with in-house movements. The brand’s most iconic collections include the Orient Star, the Mako and Ray dive watches, and the elegant Bambino dress watches.

Orient has maintained its reputation for reliability and value, often compared favorably with Seiko and Citizen. Since 2001, Orient has been part of the Seiko Epson group, further enhancing its technological and manufacturing capabilities