One of not many – Vacheron Constantin

Vacheron Constantin, one of the oldest and most esteemed watch manufacturers in the world, launched the “One of Not Many” campaign in 2018. This tagline captures the brand’s essence of exclusivity, exceptional craftsmanship, and the high standards that have defined it since its founding in 1755. The campaign focuses on the limited production of their timepieces, emphasizing quality over quantity, and celebrates unique individuals who excel in their respective fields.

The “One of Not Many” campaign highlights Vacheron Constantin’s collaboration with talents such as artist Zaria Forman, musician Benjamin Clementine, designer Ora Ito, and explorer Cory Richards, who embody the brand’s values of excellence, innovation, and creativity. This initiative underscores the brand’s commitment to maintaining a unique and refined standing in the highly selective world of Haute Horlogerie