Founded in 1856 in Grenchen, Switzerland, Eterna is renowned for its significant contributions to watchmaking innovation and precision. The brand introduced the first alarm wristwatch and revolutionized the automatic movement with the 1948 invention of the Eterna-matic, which utilized a ball-bearing-mounted rotor to enhance durability and winding efficiency. This invention not only improved the performance of automatic watches but also inspired Eterna’s iconic logo featuring five ball bearings.

Eterna’s most famous collection, the KonTiki, was launched in 1958 and named after Thor Heyerdahl’s legendary expedition. The robust and reliable KonTiki watches have become synonymous with adventure and durability, making them a favorite among divers and explorers. Today, Eterna continues to blend its rich heritage with modern innovations, producing high-quality timepieces that uphold the brand’s legacy of excellence and precision​