Elegance is an attitude – Longines

Longines, a prestigious Swiss watch brand, introduced the tagline “Elegance is an Attitude” in 1999. This slogan reflects the brand’s commitment to timeless elegance and sophistication, which has been a hallmark of Longines since its founding in 1832. The tagline emphasizes not only the aesthetic appeal of Longines watches but also the grace and poise they symbolize.

Jennifer Lawrence, a prominent ambassador for Longines, embodies this slogan with her natural elegance and style. Her partnership with Longines highlights the brand’s dedication to grace and sophistication, aligning with the qualities that she represents. Other renowned personalities such as actress Kate Winslet and actor Regé-Jean Page have also been part of this campaign, showcasing the brand’s legacy of refined timepieces that combine precision with elegance