Credor, a high-end watch brand under the Seiko Group, was established in 1974. The name Credor is derived from the French “crête d’or,” meaning “pinnacle of gold,” reflecting the brand’s commitment to creating luxurious timepieces using premium materials. Credor watches are crafted at the Shizukuishi Watch Studio in Morioka, Japan, alongside Grand Seiko models, but they are known for their distinctive and often avant-garde designs.

Credor offers a diverse range of watches, from minimalist masterpieces like the Eichi II to intricate and ornate pieces like the Fugaku Tourbillon. The brand is celebrated for its innovative use of materials and high level of craftsmanship, often incorporating traditional Japanese aesthetics into its designs. While Credor remains relatively unknown in the United States, it holds a strong position in the luxury watch market in Japan and other parts of the world​