Sartory Billard bracelet

Sartory Billard was founded in 2015 by French designer Armand Billard as a personal project that evolved into a bespoke watch brand. Early models featured bold industrial design, but the SB04 (2020) shifted focus to dial artistry and customization. The SB05 followed, earning a GPHG 2022 nomination for its craftsmanship. In 2023, the SB06 introduced a flying tourbillon developed with Comblémine, marking the brand’s move into high complications. Today, Sartory Billard is known for handcrafted, highly personalized watches made in France and Switzerland.