Founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in Le Locle, Switzerland, Tissot is a renowned Swiss watch brand with a rich history of innovation and craftsmanship. The brand is well known for introducing the first mass-produced pocket watch and the first anti-magnetic watch in the early 20th century.

In 1930, Tissot merged with Omega, and both brands now operate under the Swatch Group. Tissot’s reputation for producing high-quality yet affordable luxury watches has been solidified through their continuous innovations, such as the T-Touch technology introduced in 1999, which featured touch-sensitive sapphire crystals controlling various functions. Tissot is also recognized as an official timekeeper for numerous sports events, enhancing its global presence and prestige​