Founded in 1926 by Hans Wilsdorf, the creator of Rolex, Tudor was established to offer high-quality watches at a more accessible price point while maintaining the reliability and precision associated with Rolex. The brand gained significant recognition for its robust and reliable timepieces, such as the Tudor Oyster Prince and the Tudor Submariner, which were often used by military forces, including the French Navy.

In 1969, Tudor introduced the “Snowflake” hands in response to requests from French Navy divers for more legible watches underwater. This distinctive design remains a hallmark of the brand. Tudor’s modern resurgence began in the early 2000s, with a renewed focus on creating timepieces that combine heritage and innovation. In 2015, Tudor launched its first in-house movement, marking a significant milestone in its evolution​