Don’t Crack Under Pressure – TAG Heuer

TAG Heuer, a prominent Swiss watch brand, is synonymous with endurance, precision, and innovation. The tagline “Don’t Crack Under Pressure,” initially introduced in the early 1990s, was revived in 2014 to emphasize the brand’s commitment to resilience and high performance under demanding conditions. This motto reflects TAG Heuer’s long-standing association with sports and its dedication to creating timepieces that can withstand extreme environments. Founded in 1860 by Edouard Heuer, TAG Heuer has a legacy of pioneering advancements in chronographs and precision instruments. The “Don’t Crack Under Pressure” campaign highlights the mental fortitude and unyielding spirit that define TAG Heuer, making it a fitting representation of the brand’s identity and philosophy​