The introduction of rubber strap

In the 1980s, Hublot was the first luxury watch brand to combine a precious metal, specifically gold, with a rubber strap, a move that was revolutionary at the time. This innovation not only highlighted Hublot’s commitment to the “Art of Fusion” philosophy, blending traditional luxury with modern materials but also set a new trend in the watchmaking industry. The use of rubber straps introduced a new level of comfort and durability, making luxury watches suitable for everyday wear while maintaining their elegance.