Panerai Logo

Founded in 1860 in Florence, Italy, Officine Panerai began as a workshop, specializing in precision instruments and watches for the Italian Navy. In the 1930s, they developed the Radiomir, a luminous substance enhancing underwater visibility. By the 1940s, Panerai supplied the Italian Navy with durable, water-resistant watches.

The brand’s distinctive design elements include a large, cushion-shaped case, prominent luminescent markers, and a unique crown guard. In the 1990s, Panerai transitioned from a military supplier to a public brand, attracting enthusiasts with its bold aesthetics.

The Panerai logo reflects its maritime heritage, featuring a stylized depiction of a torpedo, honoring the brand’s historical association with naval technology. The blend of sleek design and military legacy has positioned Panerai as a prominent luxury watch brand.